Charting Your Path with Data Driven Strategies
Since 2010, Verba has helped independent campus stores navigate the rapidly evolving course materials landscape. The COVID-19 pandemic caused that evolution to accelerate at a rate none of us could have predicted. This unprecedented disruption brought new trends, new student buying behaviors, and new opportunities for store innovation.

Join Jared and Ryan of Verba | VitalSource as they present the latest edition of ICBA’s semi-annual Data Drive Strategies series. This session will deliver critical insights into course materials trends, students’ buying behaviors, and emerging models for content delivery. The data Verba | VitalSource collects and shares within the industry has consistently helped independent stores to make strategic decisions that help them stay relevant and deliver value to the students and institutions they serve, even during significant disruption.

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